This souffle has sunk so bad / james cameron wants to make a film about it!
A Gordon Ramsay post.
Your flatmate serves "roast chicken" at half nine, after everyone has said they're fine, honestly, no rush. You cut into it. It's pink at the bone, and there is a long silence while you hunt for something polite to say. The microwave pings, the lasagne steams on top, and the middle is still a block of ice. You've reheated it twice. It's now both burnt and frozen, which seems like it should be impossible. Someone at the barbecue announces the burgers are "basically done". They are black outside and wobbling within. Everyone eats the bread and a bit of cheese and says it was lovely. Your mate sends a photo of his first attempt at risotto with the caption "how'd I do?" It's crunchy rice in a puddle. You type four replies, delete them all, and send a thumbs-up. **Why it caught on:** the picture is Gordon Ramsay, the British chef, known worldwide for shouting at kitchens on television shows like Hell's Kitchen and Kitchen Nightmares. Fans turned his fury into a format: an insult about food so undercooked it has become something else entirely, with the punchline borrowed from a video game, a cartoon or a film. It spread because anyone can write one, and a bad plate of food is a perfect excuse.