Why the fuck Meme Generator

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The self-checkout says "unexpected item in the bagging area". The item is your shopping. You put it there because that is what the bagging area is for. An assistant arrives and taps the screen like it's a personal favour.

Your flatmate says it's "just a quick question" about the Wi-Fi, then spends forty minutes asking why it works in the kitchen but not the room six feet away. You are, apparently, the router.

Someone at the pub explains that the rules of a sport make perfect sense, then spends ten minutes defending the exceptions. You asked one question and were handed a rulebook, a history and an argument.

News breaks that something astonishing has happened, and by lunchtime the whole office is discussing a minor detail of it. The achievement is forgotten. The detail has a hashtag.

Why it caught on: the picture is a still of Patrick Stewart as Captain Jean-Luc Picard in *Star Trek: The Next Generation*, mid-speech, one hand held out and mouth open, with a Klingon officer behind him. It was captioned as an exasperated question, the setup on top and the obvious objection below, and it spread because everyone has a point nobody else wants to hear.

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