Not Bad Obama Meme Generator

Your mate shows you the thing he built over the weekend. It's a shelf. It's level, which you were not expecting, and you nod slowly, lips pressed together, and let him hear nothing at all.

The takeaway arrives early, hot, and with the right number of sauces. You check the bag twice for the catch. There isn't one. You eat the first chip in respectful silence.

Someone's ex turns up at the wedding with a new partner who is perfectly pleasant and also good at the dancing. You give a small, fair nod across the room. It costs you something.

Your team's rubbish football club wins away from home, in the rain, for the first time since March. You stay on the sofa with your arms folded. It's fine. It's more than fine, but you aren't going to say so.

Why it caught on: the picture shows Barack Obama in black tie, with his mouth pulled down into a pursed, grudging grimace, and it was captioned as the face of reluctant approval. It spread because the expression fits every moment when something is better than expected and you'd rather not admit it, and because the captions attached it to jokes about politics as readily as to everyday small wins.

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