I double dare you Meme Generator

Your friend sends a Candy Crush request for the ninth time this week. You haven't opened the game since 2014, and you've never once had a spare life to give. You mute the notification and stare at the ceiling for a while.

Someone shares the same "Let It Go" cover that has been on your feed since the film came out. It's a girl in a bedroom with a keyboard and a lot of feeling. You have heard every note and you are now fluent in the key change.

The group chat gets another link to an article titled "You won't believe what happens next". Everyone believed it. Nobody clicked. The sender adds a thumbs up to their own message and waits for applause.

Your cousin posts a selfie with the same pout, the same angle and the same filter, the fortieth this month. You liked the first thirty-nine out of politeness. The line has been drawn, and it is somewhere around your thumb.

Why it caught on: the picture is a man in a black suit and tie, with a curly afro, pointing a handgun straight at the camera. It is a still from a film, and the people who captioned it mostly agreed on the setup: the speaker has been patient up to now, and one more repeat of some small, irritating habit will end that. It spread because every feed has its own habit, from game requests to song covers to links, and the pointed gun made a mild threat feel suitably final.

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