Asinine America Meme Generator

The menu calls it a "light option". It arrives on a platter the size of a hubcap, under a blanket of cheese, with a small salad on the side for moral support. You eat the salad first and feel quite virtuous.

Every November the shops put out the same signs: prepare, stock up, buy the bigger one. You go in for potatoes and leave with a trolley that looks like it is hosting a wedding. The potatoes are still at the bottom.

The fast food place has a "mini" size. Next to it sits a "regular", a "large" and something with no name, only a price. You order the mini and it comes in a bucket. Nobody questions this.

Every advert says your body is perfect just as it is. The next advert, forty seconds later, sells a cure for it. You nod at both, because you've learnt not to argue with the internet before breakfast.

Why it caught on: the picture shows a woman in front of a US flag, tugging open the waistband of her jeans, and its original source is unclear. People pasted it into image macros with bad English, spam-style captions and jokes about portion sizes, which made it shorthand for the stereotype of the overweight American. The joke leans on a tired national cliché, and the format spread because the picture was easy to label with whatever food gripe was at hand.

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