I DON'T ALWAYS SAY UMAD / But when i do it's because i'm mad and have no counter argument because i'm 12
A The Most Interesting Man In The World meme.
The Most Interesting Man in the World is the bearded, silver-haired gentleman from Dos Equis beer's long-running ad campaign, played by actor Jonathan Goldsmith. In the ads he lived an impossibly legendary life and ended each one with "I don't always drink beer, but when I do, I prefer Dos Equis." The meme keeps that sentence shape: "I don't always X, but when I do, I Y" - perfect for confessing an odd habit with total, effortless confidence.