jo bholu / wish u a very happy birthday
A Jo baka gujarati post.
Your cousin shows off his new phone and insists it's the real thing. The logo sits a little off-centre and the charger came from a petrol station, but he says it with total confidence, so the matter is closed. It's exam week and someone chooses this exact moment to start a long chat about their feelings. You say you're studying. You have been on the same page since Tuesday, but the principle stands. A friend asks to borrow some money and takes your pause for hesitation. In fact you're doing the sums on your own loan. The bank is not an option, because you are the bank's problem. Your mum tells you to eat something or you'll get hungry. It is perfectly sound advice and, somehow, deeply insulting to be told it in front of guests. **Why it caught on:** the picture is a simple drawn face on a yellow background, eyes shut, frowning, one hand pressed to its cheek in a facepalm. People captioned it in Hinglish and Gujarati, often opening with a "dekh bhai" ("look, brother") line and following it with a deadpan answer. It spread because the face already says what the line is thinking, so almost any dry comeback fits underneath.