I don't know who you are / but if your rotis aren't round, i will not marry you
A I don't know who you are... post.
The phone rings at 3 a.m. and the number is unknown. You answer with the calm of a man who has nothing to lose, mostly because you haven't woken up enough to lose anything. Someone from a "survey" asks whether you have a minute. You have several. You also have a long memory and a fully charged phone. A neighbour knocks to say your music is a bit loud, then asks if you could turn up the bass on the second track. You don't know who he is. You know what he wants. The delivery driver calls from outside to say he's arrived. You are standing at the window watching him stand at the wrong house. You let him have this moment. **Why it caught on:** the picture shows a man in a dark jumper, brow furrowed, holding a phone to his ear. People captioned it as a calm, threatening phone call, then swapped the threat for something trivial: a pizza order, a stolen portion of butter, an overused word. The format spread because the tone is easy to borrow and the stakes can be as small as you like.