Brace yourselves / The world is ending in 2012 posts are coming
A Prepare yourself post.
Prepare Yourself uses Ned Stark from Game of Thrones holding his sword, warning "Brace yourselves." The caption announces something predictable that's about to arrive in large numbers: "Brace yourselves - the Black Friday posts are coming." It's the meme for seeing an inevitable wave coming and knowing everyone else sees it too.