Yo (Ox)Fam, I'm really feelin' you, and Imma let you finish.... / But in this particular recruiting cycle, roland Berger gave me the best offer of all time!!!
A Kanye West post.
A colleague has spent ten minutes presenting their quarterly results when someone at the back says, "Great work, but can we talk about the car park?" Nobody asks the question. Everybody has an opinion on the car park. Your friend is halfway through telling you about their holiday in Lisbon. Your uncle cuts in with a detailed ranking of every service station on the M6. He has not been to Lisbon. He has been to Corley. Somebody mentions a favourite film at dinner. Before they finish the sentence, a stranger's hand is up, defending a better sequel to a different film. The table goes quiet and the chips go cold. The group chat is deciding where to eat when one person drops in a ten-point case for the chicken shop from 2017. It has closed. They still win the vote. **Why it caught on:** the picture shows Kanye West on stage with a microphone, pointing, from the 2009 MTV Video Music Awards, where he cut into Taylor Swift's acceptance speech to say Beyoncé had made one of the best videos of all time. Within hours people swapped in new names: "Yo X, imma let you finish, but Y is the best of all time". It spread because the formula takes any pair of things and turns a petty opinion into a stage-crashing announcement.